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In an outstanding post, Why Sales People Need To Create Value, Not Just Communicate, Bob Apollo cites a data point from Forrester: “Prospects say only 1 in 8 conversations with sales people are useful!” Read More

Do you want your Facebook page to stand out from the crowd? Here are some actionable ways to achieve your goal. Read More

Let's look beyond the hype and headlines to find out what content marketing really is, and how you can use it to provide value to your customers. Read More

In 2010, at 62 years old, Joel Friedlander decided to get back into the industry he left many years prior – independent book publishing. He started a blog, The Book Designer, which focuses on elements of book design like spacing, margin, typography and layout. Read More

This has been the summer of native advertising. More and more of it is showing up on more and more outlets. And it’s even broken through to our consciousness via mainstream media, thanks to John Oliver.

This week on the Inside PR podcast, Gini Dietrich, Martin Waxman and I talk about native adve Read More

This Week In Startup episode 467: News Roundtable: Amazon takes Twitch, Twitter brings Ferguson to the world, Secret is banned, and Uber is everywhere. Read More

Back to Work is an award winning talk show with Merlin Mann and Dan Benjamin discussing productivity, communication, work, barriers, constraints, tools, and more.
This week, Dan and Merlin discuss what bathrooms can teach us about learning, expertise, and empathy.

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By John Twohig

In my capacity as Relationship and Sales Director for The Ahain Group I ask myself this question all the time. Where does “Social” feature in C-Suite Executives or Owner Managers overall business strategies. Do they understand the difference between Social Media and Social Busines Read More

I Love Marketing podcast:

- How Steve went from hating his thankless job to hardly working at all and making more money (Steve also shares his first “light bulb moment” in direct response marketing).
- Are you making this advertising mistake most business owners make? (Here’s what to do instead Read More

Here are four questions to answer when considering your business mission.

What is my business mission? (What are your long-term goals? How do you want to change the world?)
Where is my organization going? Am I achieving my mission? (Are you making plans and adjustments to achieve it more effect Read More