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It is easy to misunderstand some affiliate marketing terms if you're coming into the space an outsider. This article dives into the specifics and examples of the top 10 misunderstood affiliate marketing terms. Read More

Unless you’re writing instructions or technical copy, writing is a creative process. When writers are in the flow, they work in bursts of energy, hammering out paragraphs without stopping to think about editing.

Unedited writing is, in the words of Annie Lamott: shitty. And so it should be. If y Read More

A recent study conducted in the US by Bamboo HR evidenced that 31 % of employees quit within the first 6 months.
Most of them changed their mind about the job. But a significant proportion left because their team leader failed to make a good impression.
Did you think new employees were the only o Read More

Does your UX meet up with the expectations of your clients? Many SaaS disappoint customers when the reality of their UX doesn't match the €œwrapping€ of their landing pages and product videos. It's disappointing for the SaaS too. You put all of that work and investment into attracting customers, y Read More

There comes a time in every savvy business owner’s life when they know they must step up their social media presence.

It should already be a given that you are utilizing, at least one social media platform. Read More

Developing the right pricing strategy for your software as a service (SaaS) business is absolutely crucial, as it’s the one lever businesses leaders can pull that immediately and directly impacts revenue. Read More

When we talk about conversion optimization, much of the strategies remain the same across industries. After all, the goal is to systematically improve the success of a business, whatever that means metric-wise.
Read More

Outbound sales are nourishment. Your cold-callers are foragers. Your senior sales staff are hunters.

They find the new clients and bring them back to the tribe of engineers and human resources staff who depend on them.
Read More

Ballers throw money around — because they have lots of it.

I’ll define a baller as a person who is living large. Sometimes it’s difficult to know who is really a baller and who is faking it.

You see a guy in a Lambo and he may be a baller, but he may be just trying to be a baller.

There is Read More

I caught up with Adele Revella, CEO of Buyer Persona Institute, and author of Buyer Personas. Adele's unique perspective derives from decades of experience as a sales and marketing executive, trainer and entrepreneur. In this podcast, we talked about buyer personas- they’re built, so now what? Read More