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Discussing the recent changes to Google Places and how these could impact users and local businesses who have invested a lot of time and effort in their listings already. Read More

Let’s say you own a medium-sized direct mortgage lender company. Obviously “mortgage company” or some variation thereof is going to be an incredibly important keyword for your site to target. In fact, according to the Google Keyword Research tool, “mortgage company” gets 368,000 thousand searches e Read More

Video: We caught up with Scott Stratten of Unmarketing to learn more about how small businesses can use social media and "unmarketing" in their companies.
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One of the questions you have to ask yourself when you begin probing your relationship to money is this: Why do I want more money? Read More

If what you've been doing isn't working anymore, it might be time to make some drastic changes. Instead of changing just the little things, which often has little impact, try reinventing your whole business from scratch to really shake things up and get a stale business moving again. Read More

When defining and refining a brand, many company owners do think of the big questions first. What is the company’s history, for example? What are the core values? Do all current products and services “fit” within the brand — and if not, why are they still there?
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If the internet wasn't already hurting the US Postal Service revenue, closing post offices surely will.

If the closures do happen, this action will not only cause a temporary inconvenience, but most likely affect how business is transacted in the future. I see even more businesses switching to Read More

In the recent Armageddon-themed thriller starring John Cusack, “2012″ is the year to fear, but when it comes to health insurance reform, 2014 is the big date that small business owners need to be wary of. Why? Because that’s when the “pay or play” aspect of the Patient Protection and Affordable Car Read More

One of the toughest challenges of an entrepreneur in building a startup is the fact that there are so many things that you don’t know how to do, or don’t like to do. Things like raising money, building a business plan, or hiring and firing people. These aren’t fun, especially for a visionary. That’ Read More

Not all keywords were created equal. Broad keywords (software, lawyer, insurance) usually have an incredibly high search volume. “Insurance,” for instance has over 30 million searches each month in the US alone! Because there is so much traffic associated with broad keywords, they are wildly compet Read More