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I have never read a post about work-life balance that convinced me I should find balance in my life... But lately, something changed. I want to learn to leave work at work when necessary. I think the key to that is understanding how our brain works; the left brain, right brain difference. Read More

As suppliers and sellers ourselves, we need to establish who our customers are before we can sell to them. These are the customers interested in our products or services. They are the right ‘fit’, the right customer. Read More

Marketing hotshots have brain stormed so many innovative ways to build and endorse their brands and they have been successful as well . But unlike wine , marketing does not follow the path of being directly proportional to the age of the commodity ! A tried and tested method of marketing always fad Read More

Every salesperson has lost a “sure thing” to a competitor who snuck in the back door. It’s possible that the competitor had a better offer at a more attractive price, it’s also possible that the competitor’s salesperson was better at selling than you. Read More

Yesterday I watched a great webinar about the best time to Facebook post, tweet, blog and send emails. Did you know you'll get the most Facebook shares on Saturday? That and more learnings here... Read More

For the most part, entrepreneurs don’t just happen. In order to succeed at a business venture, it usually requires a combination of hard work, skill, good ideas and (to some extent) luck. Here are 5 qualities that are shared by successful entrepreneurs Read More

I get it, you hired me to perform Search Engine Optimization on your website. Why do we optimize for search engines? For rankings, right? Well, no, not anymore. It's been almost a decade since the SEO industry began it's turn toward a fuller website marking experience, looking beyond search engine Read More

Shauna Miller’s fashion blog, Penny Chic, is the doing the impossible: Making Wal-Mart a purveyor of fashion. Read More

Just a few years ago measuring an increase in search rank for a keyword was the standard, but then Google introduced universal search, personalized search and local search. These three elements make it impossible to use rankings as an accurate measure of SEO success today. Read More

How many of you shop online using your mobile phones? Do you need a separate version of your website for mobile users? Read More