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Does a 17th century French philosopher, mathematician, physicist, and writer have something to say to 21st century sales reps about “push” and “pull” and their relative effectiveness in getting commitment?

“We never understand a thing so well, and make it our own, as when we have discovered it for ourselves.” — Rene Descarte Read More

A study insists use of small business credit cards was helpful in increased revenue and job creation between 2003 and 2008. But since the study was completed just before the worst part of the recession hit, we are left to wonder about the real impact of so much credit. After all, other sources insist that unpayable loans and low customer spending led many businesses to close. I wonder if any of them had run up big bills on their small business credit cards. Read More

Dave Brock started the mudslinging at a useless forecasting metric, then Anthony Iannarino piled on. These two guys are right on the money – again – and I can’t help but throw another log on the fire Read More

I will guess that many of you who read this post’s headline muttered, "duh" under your breath. And, you're right. The statement is seemingly self-evident. There are very smart people, however, who are still skeptical that user-generated content matters. If you ever find yourself in an argument with a marketer who dislikes user-generated content (yes, some still do!), there are a couple of points that may help them see the light Read More

These days, many people have started a blog for hobby or business. The trouble is, with so much competition out there, your blog really has to stand out from the crowd. In fact, not only does your blog need to stand out from the average ones that are popping up every day, but you also need to compete with established blogs, with their loyal fan bases, that have been around for years. In short, in order to have any impact whatsoever, good is just not good enough. Your blog has to be excellent Read More

Ignoring social media can present far greater costs than learning to use it wisely. Social media should be a vital part of any marketing strategy — be it on or offline. When employed properly, the results can be significant — and that’s a fact you can take to the bank. Read More

Romance is a number one selling genre for a reason - and that reason isn't Fabio.  Romance taps into human emotions and new product developer Kimber Chin, Founder of Business Romance, uses her career as a romance writer to help clients successfully launch winning products to eager new audiences Read More

Interviews with thirteen unique entrepreneurs who share how they built their brand through online content ranging from Gary Vaynerchuk to Chris Brogan Read More

It happens way to often - your tax CPA tells you that you should have talked to them sooner and you could have saved taxes. Here are 4 tips reduce your taxes through tax planning Read More

One of the benefits of owning a small business in is being able to give back to your community. Does feel-good marketing work? See how one small business is making a difference Read More