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It happened at a company that I previously worked at. A customer had a bad experience with a coworker and wrote a blog post about what happened. That blog post ended up on the front page of the Google results for a search for that company's name. After that happened, other customers who had bad experiences left comments on the blog post, adding more content about the company and solidifying it's standing on the first page of Google. It cost the company (and still costs them) a lot of customers, as well as good employees who see that post and decide they don't want to work there Read More

Entrepreneurship is far from an exact science. It probably is the furthest thing from it. Don’t believe it? Just ask any entrepreneur! There is one term in the scientific world that may describe us though, an AMOEBA…single cell (entrepreneurs are usually a one man army starting out) and they have to constantly try to change and duplicate themselves to survive as do entrepreneurs. The commonality of change is a dish served daily to amoebas and entrepreneurs. The last thing entrepreneurs should be resistant to is change. With that being said here are 5 mistakes entrepreneurs should avoid making. Read More

Your credit score is about more than getting a good interest rate. It also affects your insurance premiums, and can even affect job offers. Make sure that your credit score is what it should be Read More

How many leads do you generate every month with social media? If you’re not getting enough leads, today is your lucky day. After reading this article, you'll have 10 ideas .. Read More

There is a lot written about targeting customers who have a need. That is correct, however when marketing your products or services this can lead you in the wrong direction. You need to work out the difference between those customers having a need and those that actually have a desire to take action Read More

Research can reveal both good and bad news: use it to confirm your hopes and expectations for a new market - but also to reveal any problems that may lie ahead Read More

Mr. Customer, the net present value of the investment I’m suggesting is $377,000.

That’s the translation of “Many companies like yours have found tremendous value is this service of ours” into the Universal Language of Business. Just a tad more compelling, wouldn’t you agree Read More

As workers, are there benefits to procrastination? Can something good come from putting things off?

There is a certain personality type that WAITS for inspiration to strike and THRIVES under pressure! Are you one Read More

Together they were responsible for the deaths of an estimated 120 MILLION PEOPLE!

Yet Hitler, Mussolini and Mao are spokespeople and marketing figures...What the F%$# Read More

When, in 1970, the INSANE writers at Monty Python decided to do a skit based on the "meat-like" product SPAM, the folks at Hormel Corp. were appalled!

Little could they have known the incredible BOOST it would give to their product Read More