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Reach and relationship have become the branding currency of today.
How you communicate your brand to your market will determine your success Read More

The answer might seem "Yes!" There seems to be a finite limit to the subjects we have to work with...

Find out how Elizabethan-Era English poofy dresses and Bob's Big Boy can help!

A serious, whacky and irreverant look at the question: "Are Business-Bloggers Running Out of Things to Blog About?" Read More

Aisling Foley has 23 years marketing experience in the IT industry. Before founding her marketing consulting business in 2007, Aisling worked as Head of Marketing for CR2 in Dublin and Dubai & prior to CR2, she worked as Marketing Manager in Sabre Holdings in Dublin Read More

I promised Susan Oakes a couple of days ago to post this article from a blogger I always enjoy reading, Sonia Simone of Copyblogger, in response to Susan's post "Your Customers Have The Need But Do They Have The Desire?" Check it out on her blog, M4B Marketing, or here at BizSugar posted about four days ago. In the post, in turn a response to another post from Stoney deGeyter of Search Engine Guide, Susan argues that "You need to work out the difference between those customers having a need and those that actually have a desire to take action." Susan is definitely right as far as she goes, but Sonia takes it one step further. Those customers with a "desire to take action" may just be the tip of the iceberg!
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Reputation matters. A lot. Online and offline. Every interaction big or small is either a chance to enhance your reputation or destroy it Read More

Small businesses survive on the good credit of their owners and partners. Often you first financing is reliant on the personal credit of the owner or partner. Learn how to fix any blemishes before you start your new venture Read More

There are a number of challenges every business that is new to social media marketing may face... I have highlighted 7 of the most essential ones that every social media newbie ought to know Read More

COBRA benefits may allow you access to your employer's health benefits after you've left, but will you be able to afford them? With the subsidy all but gone in Congress, that makes COBRA practically unaffordable for many families Read More

He's not your usual rocker! He's highly-educated, hosts TV and radio shows. And...he's a fully licensed airline pilot.

When the band tours, it is he to whom the band turns to as pilot. Enjoy the video Read More

One of the exciting parts about marketing is the ability to be original and creative especially as a small business owner. However if you just copy what someone else does it can harm your brand and confuse your customers Read More