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Here's a list by Paul Sloane of the 10 Most Common Failures of Bad Leaders. See anyone you recognize. I saw myself sometimes in some of them. But the sightings were fleeting and destined to be less as time goes on, I hope. Read More

Various forms of mobile marketing, text messaging, mobile ads, mobile apps, and location aware services, are getting lots of buzz currently.  Ma Read More

In the New Economy, the same old USP... Unique Selling Proposition... isn't gonna cut it. Today, you need to discover Your WINNING DIFFERENCE. Read More

Many of us said we didn’t have time to blog but now it’s a regular part of our daily/weekly routine and has become second nature. So, the next logical progression is to begin integrating some interactive and engaging video content that will boost traffic and also keep visitors on your site longer. Read More

Interview with Jessica Kim founder of Babbco on adding personality to your brand, creating community, mompreneurs and more. Read More

Any difference that your competition can duplicate isn't a difference. You don't have to be the leader, the innovator or even deliver the highest value if you are different. Here's how to learn from Lady Gaga - the most inspired marketer of 2010. Forget the core benefits and reduce the comparable, acceptable choices to - you. Read More

Results shared from recent events where mobile marketing was used with face to face connections, as well as an audience. Is mobile marketing worth *your* time? Read More

It always amazes me of just how narrow minded and short sighted some people are when networking. Never make assumptions that someone can or can not help you. Read More

One of the best things I did when I decided to simplify my life was to simplify my workday — first at my day job and later, by quitting my day job, in the work I do now as a writer and entrepreneur.
I’ve eliminated most of the routine, boring, administrative tasks with a few simple principles.
These days, I have eliminated the non-essentials, and can focus on what I truly love: creating. Read More

Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story. Read More