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An important part of small business marketing is estimating the size of your target market. Here are tips to help you. Read More

When trying to figure out how to sell to small businesses, remember these helpful tips from eHow user Cornelus Postell. Selling to other small businesses may be a B2B opportunity for your small business, but how do you approach a busy small business owner with your product or services, no matter how reasonably priced and helpful it might be. Here Postell suggests the approach to take when attempt Read More

Obtaining funding should start with a solid business plan. If you write a convincing business plan, then your chances of obtaining funding are greatly enhanced. Lenders and investors want to see proof that customers want your product or service and are willing to buy it for a price at which you can make a profit. The more tangible evidence you offer of this claim, the better chance you have. Read More

Financial planning Few businesses can do without finance and accounting software. It provides a way of recording and measuring sales, costs and profits. Read More

Every now and then we like to post questions we receive from our blog visitors and take the time to answer so that everyone can learn and also chime in with their own thoughts. Here’s a question asking about how to write a press release headline. Read More

Relationship-Based Marketing for Small Businesses. Small businesses often have the challenge of growing customers without advertising dollars. Relationship-Based Marketing can be a cost-effective way to grow business. The old saying, “’Word of mouth is the best form of advertising,” is true now more than ever. Below is a four-step process: Read More

I need to warn you this post is a bit more commercial than my standard content, but I use the tool I’m going to tell you about today so much that I think you will benefit from just learning about it.

I’ve been working for about three years to create an online team and project management tool, Intranet, file collaboration, and task management program to run my business and the Duct Tape Marketi Read More

We here at UnderstandingMarketing.com hate to pile on to all the talk surrounding Tiger Woods and his “accident” that occurred during the Thanksgiving holiday. But since it could potentially be small business PR help and a case study that entrepreneurs can learn from, we’ll have no choice but to join in on the discussion. Read More

An incredible list of 52 small business tips from Canada Small Business at About.com including an index of links to small business articles covering everything from "basic e-mail management" to "phone answering tips to win business" and everything else in between. The index represents a great cross section of tips large and small in an effort to make your small business better. Each link within t Read More

This video from FastBusinessProfits.com looks at "the power of free" in small business marketing strategies. Basically, this is the idea that giving something of value away helps with the marketing process. Though I think the first example given of using free bread, cookies and other pastries to market a bakery is nothing short of brilliant, I think this strategy works best when the thing being g Read More