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Interesting points raised about the balance between as well as the leveraging of technology assets and human assets in a growing entrepreneurial firm. Read More

First thing we have to understand in marketing is that attitude does not always lead to behavior. Read More

Most of us agree that social media is valuable — but keeping up with the latest trends can be difficult given the speed at which social media is growing and changing. Read More

Reward systems are a double edged sword. They can prove to be gold mines for the businesses that get them right, but for businesses that get it wrong, the reward system can develop into a proverbial minefield. This article identifies 15 types of rewards that can be successfully used at the appropriate time to reward or encourage appropriate be Read More

These are my favorite questions to start a value-add dialog with your employees. When they know you are interested in them as people, they respond. When they see you know their talents, values and interests, they feel important and become more loyal. Read More

Many of you may shout of course not, that is rubbish as customer care is at the centre of small business marketing. Well doing a Google search may suggest otherwise. Read More

Focus on Customer Excellence, Sustainability, and Quality and mean it! Over the last decade retailers like Wal-Mart have evaporated margins, chased away U.S. manufacturing and brainwashed the consumer to believe that cheap is good regardless of quality or service. Read More

Great article for sellers of products online that discusses very practical tips for increasing conversions from online shoppers. These are good tips for any ecommerce store. Read More

A review of social media in different regions of the world as many businesses look at how to use social media within an international marketing campaign. Read More

Short article highlighting the issue of business owners trying to do everything themselves in the mistaken belief that they are saving their business money in doing so, and then exploring why this is the case, and what they can do to rectify the situation. Read More