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In order to stay successful in your business career, you must be well oriented with your marketing plan. Marketers should always consider the relationship established before anything else. You should not limit yourself to just selling something to the people, this should just be the end result, but the primary objective should be to set the relatio Read More

Customer service is an integral component of customer loyalty. Following is the formula for getting it right. Read More

Here are some very strong reasons for investing in a franchise of your own. Having a dysfunctional boss could be the clincher, here... Read More

Here are marketing basics for small business from About.com. The article includes methods for growing your business and then a look at how small business and large business marketing differ. Marketing guide Laura Lake takes a look at how to get started with your small business marketing then also provides additional related posts. If you have a sm Read More

What motivates people to buy? This post at HomeBasedBusiness.com talks about what makes people go for a competitor instead of you, especially if you're sure you've got the better product. It turns out looking at the quality of your product might be the wrong way to look at competitiveness. Other more basic factors may affect whether a customer g Read More

Most small business owners may not even be aware of “purging,” but far too many may have been hit by the practice. Purging is where an insurance company jacks up rates, usually but not always after an employee becomes seriously ill, with the sole purpose of forcing the company to drop coverage. In essence, the business is “purged” from the ins Read More

David Hauser, Co-founder and Chief Technology Officer of Grasshopper, joins hosts Anita Campbell and Brent Leary to share some insider perspective and personal insight into Grasshopper's recent successful re-branding marketing campaign in which the stars of the act proved to be (yep, you guessed it) edible chocolate covered grasshoppers. Read More

Wouldn't life be easier if you an inbuilt warning system that you are approaching dangerous ground that could harm your business's growth. To be successful in marketing your small business you need to be able to read the warning signs so you can take the necessary action and avert the dangers. The good news is that you can set up and run a sim Read More

Whether you are brand-new to your position or have been experiencing a difficult time interacting with your employees, you must realize that respect is not something that automatically comes with the position, but it must be earned. This is a mistake that many new managers or bosses make as they think that merely being in the position of superviso Read More

Does Promotion Work on Twitter? So, if you've made it here from twitter you've probably concluded that this is either a brilliant ploy or I'm an idiot, but either way, there will be learning. If that's not how you got here you should know that I tweeted this today [Please click my junk ->su.pr/linky< - and RT, *PLEASE* you know you want to] I c Read More