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If your prospect does not see the value in your product or service, and if the only difference between you and the competitors is in pricing, you didn't do a good job as a sales person. The main description of your position inside the company is to create the value, not just to show your price list. Teaching and educating customers is no longer en Read More

Sustainable, consistent, innovation is increasingly the competitive edge for businesses of all sizes. Here's 5 metrics any business, of any size, can measure to judge the success of their innovation. Read More

Here's a simple plan to help encourage you, as CEO, or your CEO to consistently contact your customers. A simple script's included and a list of some of the tangible metrics that improve as a result. Read More

Self publishing can be an important tool for small business. Books on your area of expertise can create a whole new product line for your business and now getting published is no longer the obstacle it once was. The self publishing revolution with technologies like print on demand at the forefront have revolutionized the publishing industry. This Read More

How to hire a CPA (Certified Public Accountant), and when to hire one for your small business, is an important question to answer. In this video, Mike of TopButton.com, a fashion media company, emphasizes the need to use an accountant to avoid letting the bookkeeping part of your business distract you from developing your core products and service Read More

When it comes to small business, working with your spouse is sometimes an occupational hazard. As Andrew Field of PrintingForLess.com explains on SBTV.com, working with your husband or wife requires care to see that relationship and business issues do not overlap. This is a subject very near and dear to my heart since my wife and I often work toge Read More

Creativity is often made out to be a nebulous, messy, complicated, difficult thing, and it can be. But it doesn't have to be. The judicious application of simplicity can help someone to create, whether that's writing, creating art, designing, teaching, starting a small business, or in some other way making ideas take shape into reality. Read More

Just like many of you, I like to save money. That's why I offer so many “Do-It-Yourself Public Relations” products. I'm also always on the lookout for other useful, inexpensive publicity tools. Here's a list of tools you can use to get publicity for $1 or less. Read More

An intranet is a web site that can be accessed only by authorized people. It can provide a central location for corporate information you want to keep internal. Read More

Starting a small business from the scrap may not be that easy. You must keep your head going and think for a brighter and better plan. As a bootstrapper, you know very well that you completely rely on your self. No external support, no strong foundation and no string connections. You will make your own decisions, plans and strategies. Oftentimes, o Read More