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Effective strategy, be it marketing related or otherwise, is what really sets one company apart from another. I’m not really saying that every successful company plans and implements better strategy, in some cases strategy just happens because a market and a product find each other and grow organically.

spiral strategyHowever, small businesses that understand the power of an overarching market Read More

With the progress in technology and widespread accessibility of Internet connections and private computers almost everywhere, the World Wide Web has become an effective platform for carrying on and pr Read More

A financial advisor uses an old school marketing technique. Financial advisors can benefit from leveraging social media to build relationships and leverage their personal brand. Read More

Making the decision to say no to clients is not made lightly. Do you know how to recognise when you should say no? No to an existing client, no to future income, no to potential new clients? Read More

The concept of developing a brand for your business has been around for a long time. But branding has changed over the last few years as blogging, internet marketing, and social media have grown. Read More

Anthony Iannarino interviews Tom Peters on his new book, The Little Big Things: 163 Ways to Pursue Excellence. Tom talks about brand you, the little big things in sales, the value of business acumen, the politics of change management, and Twitter. (Part One) Read More

Are you certain that your insurance company will provide legal defense for your organization in the event of lawsuit? Read More

Asking takes guts and courage.

Asking is crucial in making your marketing and sales work. (and the key in your website conversion)

Always be asking your prospects to take the next step… Read More

Where a Bid Bond ensures the good faith of a Contractor's work-bid, a Performance Bond ensures monetary compensation to the client in the event the Contractor fails to finish the project according to the specifications laid out by the contract (most often due to the default or bankruptcy of the contractor). Read More

The new healthcare law recently passed will affect even many small businesses in very significant ways. The law will be phased in gradually over the next several years but knowing the specific implementation can be extremely important in operating your business. This breakdown of the law by the National Federation of Independent Business gives details and a time line for implementation plus a lin Read More