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In my opinion, most sales teams are so focused on getting those sales that they don't take the time to inspect their sales processes and determine where they might be losing a disproportionately large number of leads. Read More

Hard-sell or soft-sell approach in your copy? What's the best way to go? Read More

It's my ABC's of Innovation I developed from leading a small business and finding that innovation was the key to our sustainability. Read More

It's a great article that points out the power of LinkedIn, how to maximize it for building your social network, and how LinkedIn's benefit is even greater if your business is in a small town. Read More

Here's a Business Week article...Meet the Antipreneurs:They're against advertising, corporate America, and globalization. That's good for business...that deserved a rant. Read More

Taken from article: You must be wondering, why would anyone want to ruin their SEO? Trust me, I ask myself the same question whenever clients or prospective clients explain the things they've done to get themselves in trouble with the search engines. While there are abundant “how to” resources on SEO online, at conferences in books, newslette Read More

Oftentimes, people opt in to e-mail lists—whether it be for newsletters, promotions or information—and then just ignore everything that's sent to them. Those individuals signed up for your e-mails for a reason, even if their actions don't show it. For one reason or another, they've become inactive subscribers. It's your job to figure out a way to Read More

Marketers are working hard behind the scenes to make sure it's much, much worse in the future. Doing things like ... Read More

As part of a small-business network Visa designed for Facebook, the world's largest credit and debit card processor is paying for $2 million of advertising on the socializing site. Visa is giving a $100 advertising credit on Facebook to each of the first 20,000 U.S. businesses that download the Web application needed to join the network, which de Read More

A post I wrote asking about how professional or unprofessional it would be to show up to meet a client with a green, red, or blue laptop. Please visit and comment if you have an opinion!! Read More