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Every economic downturn has tremendous potential for the few smart people who choose to see it as an opportunity to shake things up. If you are a business owner, this is what you should do right now: Read More

Ever since that dreadful summer of 2007, things have really been all doom-and-gloom for the American economy. Oil prices have surged, Foreclosures are at an all-time high, employment is starting to drop, and consumer confidence seems to be gliding down as fast as our gas prices are floating upwards. What's small or mid-sized business owner to do i Read More

Guy Kawasaki offers a guide to taking advantage of free buzz from bloggers. Start by making sure you mind your manners and follow the code of conduct. Read More

The best entrepreneur blogs — and often the most successful ones — do more than just promote the entrepreneurs or their projects. Star power can draw attention, but it won't sustain it if the blog doesn''t “give.” Read More

A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. The problem is that most customer retention strategies are ineffective. To make matters worse, the average business hears from only 4% of dissatisfied customers -- the rest just bolt. Here are 9 1/2 ways how to get your customers Read More

More than 50% of images in promotional emails are routinely blocked by email and webmail programs, but many marketers are still sending image-based emails that do not render well as text-only. Most retail email marketers (57%) send largely image-based emails, even though they have higher spam scores (and so are more likely to be blocked by spam Read More

The old saying (which I'm sick of) is that “you can't manage what you can't measure.” It's a statement with a lot of truth to it, but so is this: “you measure what you manage, so you'd better be sure you're measuring what you want to manage.” Read More

Talk to entrepreneurs about their marketing and communications efforts, and they'll often use the words "branding," "marketing," and "advertising" interchangeably. That reflects the pervasive confusion about the terms, says Gail Guge, managing partner of Wilkin Guge Marketing in Ontario, Calif.. "About 15 years ago, 'branding' became a b Read More

Small Business resources and community. Tons of articles. Legal information. Free SEO review of your blog... and more Read More

Those who persist in viewing the world through competitive lenses are marginalizing themselves. Those who see through collaborative lenses are, paradoxically, those who will win—not those who set out to "win" by competing. Read More