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One of the most common mistakes I see being made by folks who are new to search engine optimization is a lack of focus on attracting deep links. These people will work hard to gain new links to their sites by submitting to directories, joining organizations and filling out profiles on social networks, but they often fail to focus on getting good q Read More

Where did you learn your real life, business, and investing lessons? If you're anything like me then they probably came out of the mistakes you've made. Sure, the times you got everything right taught you something, but our successes also tempt us into static patterns or rigid solutions. Rarely do they lead to the truly profound insights. Read More

From the Page: "The root of the problem is not the media or the creative professionals coming up with slick ads to gain your attention and approval. Competition is the problem. So many people are out there shouting and blasting messages at us that for many consumers, it has outlived its cycle of effectiveness." Read More

Many entrepreneurs ask Guy Kawasaki what is the best way to open a pitch to potential investors. Here he answers that question, but also tells you the ten worst opening lines that you can use. Read More

I have to admit, this might be a little risque for BizSugar, but I thought it was both amusing and contained some decent advice. Read More

A great post talking about the reasonings or rationale behind why people purchase things from you instead of your competitors. Read More

Have you been to a specialty kite shop? Kites ranging in price from $34 to $1500 are easy to find. This weekend I purchased the top of the line “2 for $3.00” model from a non-Kite shop. In fact, I think I was at a pharmacy. Look, I'm not a professional Kite flyer; I just need the thing to come with sting and stay in the air. Read More

Learn one of the best kept sales secrets: the power of humor to close the deal. Read More

From the Page: "Advertising and promoting are important marketing tactics but they are not nearly as crucial as the process of understanding your market. Marketing is like hunting - advertising is a lot like firing your gun at your target, but just '"firing your gun' doesn't do you any good if you don't know where the game is." Read More

With share-shift marketing, your top-line growth will be faster than with most other sales campaigns, due to the fact that you have an accelerated cycle built into this sales effort. So, go on out there and get a bigger piece of that market share pie, before someone else does and then throws it in your face. Read More