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If you have ever looked into more cost efficient ways to market, utilizing social media should be almost #1 on that list of to-do's. This is a wonderful resource of how to get the most out of your social media efforts! Read More

Small town business is an interesting challenge. You either target people in your local area and hope that's enough, or you reach outside for customers and work to get enough attention. If you're targeting outside your local area, there is no question. Social networking is a top way to reach beyond your geographic boundaries. If you're looking Read More

Story from U.S. News & World Report about how niche social networking sites are becoming an essential survival tool for entrepreneurs. Read More

There is such a thing as your sales team working too hard. What I mean by this is that they might be pushing the customers too hard to get them to buy. iEntry director of sales and overall wise person Susan Coppersmith says, "If you act hungry, you will starve." If your sales team is acting too desperate for a sale, the customer is likely to Read More

Inflation has sunk its teeth into small businesses this year. The number of owners citing inflation as their No. 1 concern on the National Federation of Independent Businesses monthly economic index in April was at its highest level since 1982. One in five owners is raising prices, according to William C. Dunkelberg, the trade group's chief econom Read More

THE Rooz Cafe, a restaurant and coffee shop in Oakland, Calif., signals its distaste for patrons who post reviews on Yelp.com with a small sign: No Yelpers. Rooz's owner, Steve Ranjbin, said he put the sticker up as a joke, but added that he had a complaint about Yelp. “Yelp does not respect us as business owners,” Mr. Ranjbin said. “They d Read More

Too many companies I've worked with are unable to articulate just exactly who it it they are and what they do. But now Internet technology is forcing companies to form a new kind of shorthand for their company strategy. The newest version of the "elevator pitch" is a "Twitpitch," so named in an article in Business Week Small Biz because i Read More

From the page: "Trackur is an online reputation monitoring tool that has been developed for companies and individuals wanting to take a serious look at what is being said about them in the blogosphere. I can also see the possibilities for using this tool for higher end bloggers who want to track what's being written about them and/or their niche Read More

Most people enjoy getting gifts. Books are always popular. Why not combine these ideas and give your current and potential customers a free ebook as a goodwill gesture? Read More

MySpace receives more monthly hits than Google! A total of 30 billion page views every month. If you're a Google expert I know what you're thinking. “Yeah right, that's just 30 billion views of pimple-faced girls making kissy faces into mobile phone cams”. Read More