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Look around your business unit and ask yourself, “Does this or that belong here or there?” “The mountain must always come to the customer, not vice versa.” If you do not position your product line in a convenient location for the consumers and their dollars to spend on your business unit, your competitors will. Read More

Are you giving your prospects “no” reason to care about what you are telling them? Talking too much about what you think and not speaking directly to your prospects needs? Learn some powerful techniques that will make your sales letter JUMP out to your prospects! Read More

Small marketing budget? Need to utilize those millions of cell phones that your customer's hold? These are the secrets of Buzz Marketing... Read More

Some good tips on allaying prospects fears online in this great interview by expert on search engine marketing for small business, Matt McGee. Read More

Particularly in a down economy, it's not your selling techniques that matter -- it's what you know about a client's business that will open the door to a deal. Read More

As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the value of focusing on the keyword long tail. While there's no doubting the value of bringing in highly targeted traffic, many companies still don't quite get how to target th Read More

If the rules of building trust so obvious, why do we find it hard to trust big companies? Why don't big companies handle brand marketing and reputation management right? Read More

From article: Remember in high school or college the couple that seemed to have a never-ending, on again, off again dating relationship? One week they're on, the next week they're off. The next week they're on, the following week they're off. Well, in speaking with tens of thousands of entrepreneurs and business owners, I've found that many hav Read More

When you consider that LinkedIn has nearly 10 million users hailing from over 150 industries around the world, it is surprising that B2B websites aren't paying more attention. There are, though, several methods your website could be employing in order to improve your exposure within the business oriented social network, while also potentially imp Read More

More women are on social networks and on average have slightly more “friends” than do men, even though men tend to be more focused on acquiring “friends” than building relationships with them, according to a Rapleaf study of 30.74 million social networkers. Rapleaf examined the number of friends that men and women have on Bebo, Facebook, Frien Read More