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From the page: "If I'd known then what I know now, would I have gone into this business? I don't know. But here's some wisdom I wish I had back then" Read More

There's a time and place to go big, lord knows we get told how small we are often enough. But when it comes to marketing your small business I would trade big dreams and pages of killer ideas for one little strategy brilliantly and consistently executed. Small business owners get so caught up in the “web 3.0 idea of the day” that they never get Read More

The meaning of the adjective radical is “not bound by traditional ways or beliefs.” Here are the “must dos” of a seasoned business unit's radical salesperson and marketer. No stone goes unturned in your search for new leads and clients; no sales idea is too silly or stupid to try; you sell to everyone, every day, no matter what their size; you Read More

Sites that are designed to sell products and/or services must go the extra mile to enhance the visitor's engagement with the website. Shopping cart abandonment (shoppers abandoning their carts before deciding to pay for the "items" they've added to their cart) can result in a significant loss in potential sales. But much of that can be reduced Read More

From the Page: "Even though recent studies have shown that more people are consuming information online, there is something to be said for the printed word. And at the local level, at least, some publishers are finding a thriving market for printed information" Read More

So you are one of the millions of people in America who has real estate for sale and you haven't yet found an agent with any fresh ideas to help get your property sold. Keep looking because there is more to selling a home than posting the home on the local real estate association's website and sticking a sign in the yard. You have to be different. Read More

The rules for writing online are a bit different from those for print publications. Here's a few tips on how to reach your audience and get your articles read. Read More

How many times have you visited one of the many “professional” blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) “build great content?” Andy Beal has decided to share a few of his best tricks. Read More

When we talk about marketing on the web, we're talking about selling a perceived benefit/value by communicating in a way which suits and modifies your target market's interests/needs. It's not about fulfilling the existing needs of customers out there but the reinforcing of those needs by selling them ideals. Your aim is to associate your brand Read More

Creativity comes from knowledge. The more knowledge you have, the more creative you can be. Applying creativity to your business has the primary purpose of generating profits. If it doesn't generate profits, it's not creative. Here are some ways of gaining the knowledge needed to be more creative. Read More