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Every sales person knows about following the money–at least from the point of view of who we call on at customers, we focus on people who have the money. But let me look at this from a slightly different point of view. Read More

You learn from the masters, right? According to Ad Age, Seth ranks number one on their Power 150 web marketing blogs. If he’s having a down day, he may fall all the way to number two. Don’t worry. Check back... Read More

An excellent resource for those who want to monitor their brand or reputation on social media sites. This 2 Page PDF lays it all out, thanks to the folks at salesrescueteam.com for this. Read More

“Full Service!” “Total Solution!” “We handle everything!” “We are a customer focused company!” Virtually always, statements like these are a load of hooey. Read More

I like to cook and this means I like watching cooking programs, lots of them. One I watched recently is called 5 Ingredient Fix.
Whatever meal she is cooking, only 5 ingredients are used. To make it work they must match up, combine well and complement each other and here are a few examples that ap Read More

With a slogan, or tag line, you want to develop something that is clever and catchy BUT it also needs to deliver the message you want to deliver – otherwise it is nothing more than just a clever slogan that sounds fun, but doesn’t say anything significant or meaningful about your company or product Read More

Are you making costly mistakes that are bleeding your business dry - without even knowing it? Understand your profit and loss statements to avoid unpleasant surprises in the future. Learn from these real life examples. Read More

It is only natural that a team reflects the characteristics of their leader. The risk with that is they will also reflect their bad habits. Read More