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When customers and prospects search online for what you sell, you hope and pray your business comes up at the top of their search results. Well, of course, you do more than hope and pray. But what exactly do you need to do? What factors make the most difference in where your business pops up in loc Read More

Have you used crowdfunding to raise capital for your business, or have you considered it? The JOBS Act signed into law by President Obama on April 5 creates new potential for entrepreneurs to raise money via crowdfunding—but also adds new levels of complexity.
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For anyone in the B2B (business-to-business) space, a great way to build your customer base is to speak at conferences. But not the conferences related to what you do. Rather, you should attend conferences and events that your clients attend. Read More

Is your restaurant marketing stuck in the 1950s? A study by research firm Restaurant Sciences finds that far too many restaurants are failing to take advantage of the advertising, marketing and promotional opportunities the Internet offers.
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Tablet use is growing by leaps and bounds, reports the Online Publishers Association, which recently conducted a survey of how tablet owners are using the devices. Here are some highlights of what they found, and what it means for your business.
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Check out this week’s Friday Roundup for tips and ideas to help grow your business, such as maximizing your results with the new Timeline features and growing your community by hosting a Twitter chat. Read More

When we talk about social media, we talk a lot about people influencing their friends and families to make purchases or explore new brands. But if the results of a new study by Nielsen for Captivate Network are any indication, marketers may be overlooking a key word-of-mouth channel: the office.
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How important is retirement planning to employees today? The majority of employees (82 percent) would give up 5 percent or more of their salary if the tradeoff was having a reliable income during retirement, according to a Bank of America Merrill Lynch survey reported in Employee Benefits News. Nea Read More

Recently we talked with Patsy O’Connor about the state of QR codes for marketing, and asked him what he thought businesses should and should not do. We’ve been using QR codes, both as consumers and marketers, as well as recommending them to our clients, so we’ve come up with a few best practices fo Read More

Web.com has signed a 10-year contract with the PGA to become the title sponsor of the newly renamed Web.com Tour. Previously the Nationwide Tour, the Web.com Tour will serve to identify and transition players who are ready to compete and win on the PGA TOUR. Web.com has seen rapid growth of its bus Read More