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Own every lead that comes your way. After all, they’re yours to lose! Whether it’s a phone call, email, website form submission, or patron who walks through your business door, be aware that customers shop around to find the best service provider. Make sure they know it’s you. Read More

Using Facebook for a B2B (business-to-business) operation can be rather tricky. For one thing, your potential clients may not think to use Facebook for business. For another, they may work for organizations where access to most social media is blocked. So having a Facebook business page for a B2B c Read More

Is your small business marketing to black consumers? If so, a new Nielsen study offers some valuable information about how black Americans use the Internet, mobile devices, and video both online and on TV. Here’s some of what they found:
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Google’s recent announcement about their plans to convert Google Shopping from a free comparison shopping engine (CSE) to a paid service has created concern and confusion among many eCommerce merchants. While the initial reactions have been mixed, there’s definitely an opportunity for small busines Read More

Check out this week’s Friday Roundup for tips and ideas to help grow your business, such as getting started with mobile marketing and planning your strategy for creating an infographic.
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If you’re a social media user, even a casual one, you have no doubt heard of Google+ (pronounced Google Plus). If you haven’t, it’s basically a social network that was supposed to compete with Facebook. It hasn’t, because nothing in the foreseeable future is going to replace Facebook, but Google+ i Read More

There isn’t a business in the world that shouldn’t be present in some manner online, therefore, whether you run a gas station, offer doll repair services out of your basement, sell quilts on a site like Etsy and at local craft fairs, or have a restaurant catering to college students with the late-n Read More

Is your retail store or ecommerce site effectively competing in a multichannel world? A new study by hybris, the Multichannel Shopping Survey, found that the vast majority of consumers (80 percent) are more likely to be loyal to retailers that offer an integrated experience across all sales channel Read More

What are the pitfalls that a new business owner should avoid? Duncan Alney shares some lessons learned, such as avoiding fixed costs and getting the support you need. Read More

How can SMBs benefit from mobile marketing? Aman Devgan of Web.com shares stats and tips in his video interview with Daniel Burstein of MarketingSherpa. Read More