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In a previous article, we talked about four things businesses can do to help their social media marketing. We mentioned blogging, Twitter, and Facebook Pages as some of the best tools you can use for social media marketing. But we didn’t tell you how to use them. So here are four simple ways to est Read More

While this is not an exhaustive guide by any means — there are several very thick books on the subject — our hope is that we can give you a place to start, some ideas you can start implementing, and some strategies to get you started. Read More

Social media marketing is one of the most effective and far-reaching marketing channels available to the 21st century. We want to give you a basic rundown of some tools you can use to start marketing your business, whether it’s online or a brick-and-mortar location. Read More

As we talk to small business owners and entrepreneurs, we hear about all kinds of interesting businesses people have started because they have a passion for the work, they are able to fill a need, or they’re able to use past experience and knowledge. These are some of the interesting businesses we Read More

Starting a business, whether it’s a part-time home-based business, or a full-time business with its own location, has risks and rewards. But do the rewards outweigh the risks? How do you know whether the business is one you want to start? Are you following the crowd, or setting the trends? Here are Read More

Do you use daily deal sites like Groupon and LivingSocial to lure customers to try your business? A new study from Edison Research, The Daily Deals Consumer 2012, offers some useful insights into who’s using these services, why and the potential impact on your brand and business. Here’s a closer lo Read More

Are small businesses taking a cue from the nation’s consumers—in other words, borrowing less and paying down debts? That seems to be the case based on two separate reports out from PayNet.
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U.S. consumers are more likely than consumers in other nations to shop online—and increasingly, they’re using mobile devices to shop online, according to the recently released Global Online Shopper Report, conducted by WorldPay and reported in Internet Retailer.
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It’s long been the stereotype that women are more “social” than men—in the offline world, they’re typically the ones who plan social events, keep family connections going and love to chat. Apparently, when it comes to the online world, women are even more social, according to a new study by Nielsen Read More

You may have heard of cross-training in regard to fitness, but do you know what cross-training can do for your business? When it comes to employees, cross-training simply means training your team to do more than one job. Cross-training has many benefits, both for you and your employees. Here are a Read More