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We have been running our social media marketing agency for the better part of ten years and we have had to adapt to many changes. However, the one thing that NEVER changes is the customer’s concern for ROI and results. Read More

To earn mindshare, customers, links and brand exposure, here are top 5 tips to help your social media marketing in 2013. Read More

Today we talk about things like Brand Awareness, Brand Building, Brand Advocates and Brand Monitoring. We still associate logos and marketing materials with a company’s brand, but branding encompasses so much more.

Branding begins with the answers to these questions:

Who are you?
Who is your Read More

We would never venture to say that men are not philanthropic, but studies (like this one from IUPU) have shown women to be more likely to give to charities. That being said, with Pinterest being majority women, it seems a very good place to promote your nonprofit! So how do we best utilize Pinteres Read More

Do you want your brand to evoke an emotion when people hear its name? When people connect with your brand, they may not only buy it, they might also advocate for it! Here are some great tips on making your brand seem more human. Read More

Have you ever had a question that you wanted to have a mass opinion on? If you have ever sat and wondered whether or not you can wear socks with sandals and still look fashionable…fear not, now there’s an app for that. Read More

There are an estimated 31 million bloggers in the U.S., many of whom blog as a hobby, but many others are blogging for business. Every time someone reads your blog, you are given more and more opportunities to increase traffic to your website. The value in blogging is well known, but regularly publ Read More

On Tuesday Facebook announced another big change, but perhaps, for once, we are actually pleased with it! Upon exploration of this new feature, we are quite pleased with it and ready to share how it can benefit all Facebook users. Read More

Long established but recently made more usable, national retailers have been using Shopkick to drive foot traffic and incentivize spending since 2010. In 2011, Shopkick added a local arm which gave small and medium-size businesses the ability to get in on the action and capitalize on the buzz of th Read More

A successfully integrated marketing mix uses all of the tools available to promote a brand. It’s obvious we are seeing less and less of traditional advertising mediums, but don’t believe for a second that they have disappeared! Read More