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Every year the social media world expands and makes huge changes. This is why we are only 4 months into the year and already we have share-worthy statistics to review. Here are our top ten. Read More

What makes a successful relationship between a client and a marketing provider? As a partner in an online marketing agency, we always strive to find the right formula to keep our customers engaged. After many years we have found that it’s not that complicated. Here are a few simple rules to keep yo Read More

Not long ago we wrote an article about branding and included Tom’s shoes as an example of a successfully implemented unique selling proposition. Their charity appeals to the philanthropist in many, and helps motivate a buyer to choose Tom’s over a similar shoe due in part to the successful branding Read More

The exact date of the first April Fool's Day is reportedly unknown, but anyone capable of reading this article no doubt grew up with this “holiday.” Now, April Fool’s Day is growing up with the help of social media. It’s evolved into a shared experience that gives today’s pranksters even more prank Read More

Imagine… Twitter is 7 years old. In social media years, it’s like Dog Years (a robust 49). With billions of tweets, Twitter is a marketing force that is difficult to ignore. Marketers are finding new and creative ways to make Twitter a larger part of their online efforts. Below are 10 tips that can Read More

Now that Facebook is considering using #hashtags for the new platform, I thought it necessary to write a blog about the good use of hashtags in your marketing campaigns. In today’s social media world, hashtags are a powerful marketing tool. For those new to these little social utensils, here is an Read More

The most effective use of social media is to target where your audience is most active. Too often marketers preach to the choir or “talk” to an empty auditorium. In actual fact, U.S. social network users (163.7 million strong) are a very diverse group, particularly using Twitter, Pinterest and Inst Read More

Do you have some or any virtual communication in your work environment? Then you should try Google Hangouts for your business. Hangouts lives inside a network (Google Plus) where you already have your marketing and branding set up. There you can chat with clients or coworkers live on video for free Read More

The Natural Products ExpoWest in Anaheim was a smashing success with over 70,000 attendees and several thousand exhibitors on three floors with products ranging from power bars, health drinks, green cleaning products, beauty aids and food – chopped, fried, baked, juiced – vegan, vegetarian and carn Read More

Most of us have already experienced being “found” on the Internet. We see advertisements for products we are actually interested in and some of us wonder how the Internet knows? Consumers are being watched by advertising companies. They are watching our every move and putting together formulas to m Read More