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When it comes to the holidays, a lot of us spend a small fortune to be with the ones we love. This is the one time of year where most get a large chunk of time off and so many family holidays fall to this time period. Whichever holiday you are celebrating, we all try to use this time off to be with Read More

What if you could bring out the best in your employees when business isn’t so good and not only boost the bottom line but also boost employee moral? You can with these 7 simple steps. Read More

As an online marketer, there might be no better feeling than putting your content out there and watching it create a buzz. So how do marketers do it? For focus sake, and with the academy awards just around the corner, let’s discuss movie marketing and what one does to market movies successfully onl Read More

Getting negative feedback on review sites doesn't have to mean bad news for your small business. Anita Campbell explains why negative reviews can help you grow. Read More

After the holiday surge is over, many businesses enter the new year with a decline in sales. But fear not, you can ride that holiday wave well into 2013. How? Read More

In our modern digital world of smart phones, tablets and people glued to a computer at their desk, conversations are seemingly majority virtual. Connecting to your audience online is now a marketing necessity. Do you know how to start a virtual conversation? Read More

Have you seen the new publishing platform that’s gone social, Goodreads? With a substantial collection of 12 million users, more and more are realizing what a powerhouse it is for authors and readers. At first glance it looks like a place to share what you are reading, socially, and digging deeper, Read More

Now that 2013 is right around the corner, it’s time to discuss what we are going to see in the New Year for online marketing. It’s no secret that online marketing is constantly changing, so predictions can be almost impossible, but there are some durable trends we all need to prepare for. Read More

There are many trends making it more and more challenging to sell and making bargains easier and easier to find. The competition is really heating up and it’s going to change shopping both online and off. What do you need to do to keep up with your competition? Read More

One of the biggest trends we are going to see changing SEO for this coming year is AuthorRank. If you have heard of Pagerank, you have an idea of what sort of tool this is. AuthorRank won’t be a replacement for Pagerank, rather used to inform Pagerank, in the hopes of enabling Google to rank qualit Read More