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Random marketing tactics, tried in a shotgun approach, blindly waste tremendous resources, time and energy. It used to be true that it was too hard measure what was or wasn't working. Not anymore. Measurement can make a huge difference in profitability. Here's a story from the gutter.

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Are your social media efforts not working? It's probably not social media that's the problem - it's the way you're using it. Find out why and what you should be doing instead. Read More

A call-to-action is a common online marketing tactic used by marketing experts to urge people to engage with a product. What is even more effective is something called a “call-to-reaction.” It allows you to engage your audience on a deeper level. Read More

Are you Distracted? Procrastinating? Here are four steps you can take right now to regain your focus. Read More

Most social media advice is vague and touchy-feely. In Dan Zarrella's new book, he disproves a lot of these social media myths. Read More

There's significant financial incentive for business owners and leaders to take a serious look at implementing family-friendly practices. Read More

Content curation is the identifying, selecting and sharing of content that is meaningful to a specific target audience as well as other online resources such as articles, blog posts, videos, tweets, and photos. Done correctly, it can play a vital role in helping your brand succeed; and is particula Read More

Customer experience is a hot topic. There's lots of activity with companies building better customer experiences, whether it's focused on the buyer's journey, the post sales customer experience, or the customer life cycle. Read More

Don't skip out on marketing because you think you can't afford it. You can't afford to fail at marketing, so use these budget-friendly ideas to build your business. Read More

In the following article I am going to reveal the steps that helped me turn my blog into something more than an average Blogspot diary! Read More