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I am starting a new series of posts where I share an image with you that I hope inspires you to write an epic novel. Read More

Are you really six degrees of separation away from Kevin Bacon? Or from the Pope, the mayor of Birmingham, England or the Unabomber, for example?While the idea that almost everyone in the world is only six social contacts away from anybody else in the world has been a popular topic in sociology and Read More

Projects exist in various fields such as infrastructure, transportation, telecommunication, and software. It is imperative that projects are well managed. Qualified and experienced individuals are handed the responsibility of managing a project from conception to completion. We look at what it take Read More

How to use QR codes in sports marketing. The sports marketing world is starting to bring on new forms of social marketing... and this post shows you how to use QR codes. Read More

In our newly minted Digital Age, imagery has taken on a whole new dimension. Search engines are now reading images and we are seeing more graphics on the web. There is now an opportunity for online marketers to promote their business through imagery. Read More

Business acumen doesn’t follow closing, differentiation, or prospecting, even though it is fourth on the list. Although there are salespeople who may be able to close and obtain commitments, most of the time the ability to obtain commitments is reinforced or enabled by the salesperson’s business ac Read More

Are you wanting to get more clients, but don’t quite know how to go about it? Do you have a lot of unideal, high maintenance clients? Are you clear as to who your ideal clients are and what problem you solve for them? Whether you are or not, learn the single most important thing you need to do to i Read More

Want your fundraising letter to have an impact? Replace that dry introduction with a story that bring the reader into your world and helps them see the importance of what you do. Includes three examples. Written by Sumac Research. Read More

Survey shows low-cost marketing tools like word of mouth, social media and networking lead the list of marketing tools small businesses see as critical for gaining business--

Of course every business is different and can expect different results from different marketing tools, strategies and tac Read More

Personal branding has become an important aspect to building your business online. Social media websites such as Facebook, Twitter, and LinkedIn offer ways for people to connect based on their interests and stay updated on the latest news and trends Read More