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We are more likely to be persuaded by people we like and those we want to be like. It’s the reason Brands use influencers & micro-influencers. Understanding the principle of liking and knowing how to use it in your marketing and on your website can give you an unfair advantage over the competition. Read More

Poor packaging leads to worse things than a bruised ego – it leads to lost sales and revenue. Packaging is a vital bridge between customers and your product. And, as awesome as your product might be, it’s the packaging that does the selling. These 5 bad packaging sins will help you avoid pitfalls. Read More

We all want what we can’t have. And we flaunt when we have something others don’t. While economics may lay down the foundational laws of supply and demand, marketing can use scarcity to manipulate the variables and win big. Here’s how you can use scarcity marketing techniques to increase sales. Read More

We want to know what others are watching, buying, wearing, and experiencing — which ultimately influences our decisions to do the same. Our innate tendencies to group together in this way makes social proof marketing tactics very successful. Read More

The best way to earn the loyalty of customers and prospects is to make them commit to something. People prefer to be loyal and consistent with a choice they previously made. Use these proven commitment and consistency strategies to retain current customers and win sales. Read More

Political branding is about how an individual, organization, or campaign is perceived by the public. In politics, just like in business, your brand is not what you say it is – it’s how others actually see your brand. Here are our insights on the branding in the democratic presidential primary race. Read More

Even if you lack experienced marketers on your team, you must learn to market effectively. The good news is that marketing isn’t just about big, expensive tactics. Here are 12 quick marketing tactics you can execute in one hour or less that can make a lasting impact on the growth of your business. Read More

Whether you’re starting a new business or growing an existing business, you need a website. The problem is that many business owners are intimidated about setting up their own website. Crowdspring created an easy step-by-step guide to help you create a completed, professional business website. Read More

Simply showing up online isn’t enough to guarantee success. We’ve studied what 4 of the most successful e-commerce brands of all time are doing right. And, we’ve cultivated a list of 13 actionable branding lessons that apply to businesses of any size or platform – not just iconic internet businesse Read More

The key to smart marketing is using the right words at the right time, depending on your goals. We look at the magic marketing words that can help you boost conversions and improve the bottom line for your business. Read More