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As a leader, who do you turn to for advice? Why? For what kind of advice? How often? Steve MacGill, CEO and founder of Peersight Online, asks these questions and hopes those with answers will share them at the post. Read More

How to use twitter, facebook, and other social media to market yourself, your products, and your company or brand. Read More

If you're like most small businesses, you are marketing to all your customer types in the same exact way. But what if I told you doing this is a very ineffective way of obtaining new customers? The fact is that everyone comes to your business at a particular stage. Some people are just hearing about your company for the first time, others kno Read More

A great article on why you should outsource some of your work and a little info on how to do it. Read More

We're in the midst of a boom in devices that show where people are at any point in time. Global positioning systems are among the hottest consumer electronics devices ever and cellphones increasingly come with G.P.S. chips. All of these devices churn out data that says something about how people live. Such data could redefine what we know abou Read More

Hard-sell or soft-sell approach in your copy? What's the best way to go? Read More

It's my ABC's of Innovation I developed from leading a small business and finding that innovation was the key to our sustainability. Read More

It's a great article that points out the power of LinkedIn, how to maximize it for building your social network, and how LinkedIn's benefit is even greater if your business is in a small town. Read More

Keys to providing great customer service. Read More

Before you begin a social media campaign, here are some thoughts on creating a natural, authentic impression. Read More