Marketing to business owners has gotten tricky with credit markets tight and gas and food prices rising.
Marketing adviser Warrillow & Co. recently surveyed 2,036 small businesses with fewer than 100 employees on their expectations and needs during a troubled economy. Nearly 60% say they expect the real volume of goods and/or services sold in
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Wontonu voted on the following stories on BizSugar
12 Ways to Market to Small Businesses in a Slowdown
Posted by wontonu under MarketingFrom http://blogs.wsj.com 6013 days ago
Made Hot by: on June 13, 2008 4:17 pm
Alternative newspaper readership increasing
Posted by suzyQ under AdvertisingFrom http://blogs.mediapost.com 6013 days ago
Made Hot by: on June 16, 2008 12:27 am
A new report issued by The Media Audit reveals that 43.8 million U.S. adults have read an alternative newspaper or visited an alternative newspaper's website in the past 30 days. The study, which compared past four issue readership among 117 papers across 88 U.S. Markets, reveals an average readership of 374,296 adults in 2007 compared to 362,938
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The 'Greenest' Adults Also the Most Tech-Savvy and Influencers
Posted by luckycharmer under NewsFrom http://www.marketingcharts.com 6013 days ago
Made Hot by: on June 11, 2008 11:11 pm
Though 46% of US adults say they neither think nor act Green, the 2% who fall into the Green Advocates segment are among the most tech-savvy consumers, according to Mediamark Research & Intelligence's Survey of the American Consumer.
The six consumer segments produced by MRI highlight differing attitudes toward the environment and actions take
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Business-for-sale Scam Destroys Businesses
Posted by ArmadaIG under ManagementFrom http://www.allbusiness.com 6014 days ago
Made Hot by: on June 12, 2008 3:47 pm
Ken Mitan is in jail. Thank goodness. He has stripped and destroyed many businesses, and likely destroyed lives in the process.
The short of it is this: Mitan approaches a company that is for sale (usually valued at a few million) with a slick story. For a few years he used his own name, and then aliases. He would offer close to full price
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Where Have All the Qualified Job Candidates Gone?
Posted by ArmadaIG under Human ResourcesFrom http://www.allbusiness.com 6014 days ago
Made Hot by: on June 12, 2008 3:48 pm
In this day and age, where education means everything, I'm finding this generation is lacking in the basic skills and drive to succeed. They're out there floating, checking things out, and when the right fit presents itself, they make their move.
It's amazing to me that they operate this way - "Maybe I'll try marketing. Maybe I'll try
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How to Increase Your Blog Subscription Rate by 254%
Posted by waltgoshert under Online MarketingFrom http://www.copyblogger.com 6014 days ago
Made Hot by: on June 11, 2008 9:55 pm
Hey, wanna build your list? Don't ask your readers to "Subscribe".
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Should you move your business back home?
Posted by mssux under NewsFrom http://www.msnbc.msn.com 6014 days ago
Made Hot by: on June 11, 2008 6:01 pm
When a small business graduates from being home-based to having premises of its own, it's quite an accomplishment. But in this economy, some small company owners are deciding it makes more sense to move back home again.
Although a home-based business has become much more widely accepted, moving back when you're in financial distress might car
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Is The Sick Sense Scaring Off Your Profits?
Posted by waltgoshert under Online MarketingFrom http://tribalseduction.com 6014 days ago
Made Hot by: on June 10, 2008 4:40 pm
Today's marketplace is a radically new world for sales professionals. Making sales requires a different vision and marketing mindset. New Media has created a whole new paradigm in the world of marketing and social media. If you can embrace it - there's hope for you and your business.
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When the Customer Won't Pay
Posted by mssux under FinanceFrom http://www.smallbizresource.com 6014 days ago
Made Hot by: on June 10, 2008 3:37 am
Chances are most of your customers pay you within a reasonable amount of time. But sooner or later you will have to deal with a customer who pays very slowly or not at all. What can you do? And just as important, what can't you do to collect the money owed you?
Here is what you need to know.
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Making Changes? Pay Attention to High Achievers
Posted by d2kd3k under Human ResourcesFrom http://www.allthingsworkplace.com 6016 days ago
Made Hot by: on June 10, 2008 3:35 am
When initiating change, lots of attention is given to "the masses." It's assumed that the "best and the brightest" will embrace and lead large scale change. The research here shows that such conventional wisdom is neither conventional nor wise.
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