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Sometimes, what you do is done as well as it can be done. It's a service that people truly love, or a product they can't live without. You're doing everything right, but it's not remarkable, at least not in the sense of "worth making a remark about." What's up with that? Read More

In order to gain insight into the effectiveness of your Web site (and, ultimately, your interactive campaigns), you must have some form of Web analytics in place. While there are numerous tools available, such as those from WebTrends, Omniture and Coremetrics -- all of which will help you to track and monitor the traffic performance of your site - Read More

The heart of every search engine optimization strategy are keywords and keyphrases. This article does a great job with the hows, wheres and whys of integrating keywords and keyphrases into your marketing mix. Read More

To limit sustained harm to your brain's executive functioning, you need to find ways to lessen daily stress that can result from multitasking. To counter this need for multitasking: Read More

With gas prices rising rapidly, the advantages of working from a home office seem to be increasing. Not only is the act of commuting stressful for many, but now it is costing you a lot more to get to your job. Unfortunately the telecommuting trend seems to be reversing a bit. Some of the biggest corporate proponents... Read More

"As someone who has built a business from one person to 40 (and growing fast) I think most entrepreneurs misunderstand org charts and their value even to the smallest business of just one person. Yes, I'm serious: A one person organization that aims to grow needs an org chart!" Read More

Online ad revenue climbed to $21.2 billion last year, marking a 26% increase from 2006, the Interactive Advertising Bureau and PricewaterhouseCoopers reported today. The IAB's report wasn't the only current indication that online media is still thriving. CBS today said it plans to acquire CNet for $1.8 billion cash, marking one of the largest m Read More

The majority of business owners could be headed for disaster this year. Small business does best when it acts like small business. It does poorly when it blindly attempts to copy big business. The results of an Ipsos-Reid poll in March, 2008, should scare you. It found "a majority (59%) of small to medium-sized business owners have identified Read More

Businesses are big winners in the economic stimulus package signed into law earlier this year. They may not be getting rebate checks, but they are getting showered with $45 billion in tax breaks designed to spur them on to purchase more equipment, cars and other assets sooner rather than later. Congress boosted the limit on first-year expensin Read More

The PubMatic AdPrice Index indicates that the economic slowdown in the U.S. has led to a 23% drop in overall monetization for the online advertising industry. Large Web sites fared the worst while small Web sites managed to maintain their monetization rates, PubMatic said, adding that eCPMs for Web sites with more than 100 million page views p Read More