We search marketers can learn a lot from the direct mail wizards.
Putting it more crudely: if Claude Hopkins were alive, his Google campaigns would kick ass.
Claude Hopkins. Albert Lasker. John Caples. David Ogilvy. Leo Burnett. Maxwell Sackheim.
If you don't know these names, you should.
They're the guys who invented direct respo
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Wontonu voted on the following stories on BizSugar
Secrets Of Paid Search Success From 1930s Direct Mail Wizards
Posted by ILuvMktg under Online MarketingFrom http://searchengineland.com 6067 days ago
Made Hot by: on April 19, 2008 8:02 pm
The Secret of Tracking Yahoo! Keyword Data in Google Analytics
Posted by ILuvMktg under Online MarketingFrom http://www.ppchero.com 6067 days ago
Made Hot by: on April 19, 2008 8:02 pm
For advertisers who are using Google Analytics in tandem with their AdWords PPC account, the process for tracking data is a cinch. The question then becomes, “How do I track this data for my Yahoo! Search Marketing PPC campaigns?”
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3 Ideas for Customer Retention Programs
Posted by luckycharmer under Customer ServiceFrom http://tmt.targetmarketingmag.com 6067 days ago
Made Hot by: on April 18, 2008 10:12 pm
To hold onto customers, whether they're brand-new or have been interacting with your company for years, consider the following three tips from direct marketing consultant Lee Marc Stein and copywriter Mark Hallen. They were recently featured in Stein's e-mail newsletter, Increasing Return on Marketing Dollars, along with 18 more ideas for improvin
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Getting on the Radar Of an Industry's Top Bloggers
Posted by luckycharmer under Public RelationsFrom http://online.wsj.com 6067 days ago
Made Hot by: on April 18, 2008 6:53 pm
Small businesses looking to pitch their products or services to influential blogs have some help these days.
A host of Web sites and free tools are allowing companies to find out who the top bloggers in their industry are, what they are writing, and how readers are responding. Being informed about what is being said can help a small business cr
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10 ways out of a crunch without hiring employees
Posted by luckycharmer under ManagementFrom http://www.smallbizsurvival.com 6067 days ago
Made Hot by: on April 18, 2008 6:53 pm
As your business starts to take off, you'll hit a time when you have more work than you can do, but not so much that you are ready (or can afford) to hire an employee. How can you handle the crunch? Here are ten ways to delegate some of the work, without hiring any employees.
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Small businesses get shot at makeover
Posted by grumpygorilla under NewsFrom http://www.greeleytrib.com 6068 days ago
Made Hot by: on April 18, 2008 10:13 pm
The National Federation of Independent Business along with SBTV.com and Sam's Club will give away a $100,000 business makeover as part of National Small Business Week beginning Monday through April 25. The makeover would include $25,000 in cash, merchandise, supplies and equipment from Sam's Club or samsclub.com, mentoring from SBTV.com experts
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Survey reveals optimism from small business operators
Posted by grumpygorilla under NewsFrom http://www.kansascity.com 6068 days ago
Made Hot by: on April 18, 2008 2:23 pm
Small-business owners are an optimistic lot, even when they're pessimistic.
That apparently contradictory result leaped from the National Small Business Association's 2008 Survey of Small and Mid-Size Business, released Wednesday.
“This year, a whopping 71 percent have a negative outlook on the economy — clearly small business is feeling the
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Entrepreneuer Gives Back
Posted by JohnH under NewsFrom http://www.smallbizresource.com 6068 days ago
Made Hot by: plethmen on April 18, 2008 1:09 am
With the tagline "Change the world...one business at a time," Kivab4b.org offers entrepreneurs and small businesses an easy way to participate in cause-related marketing.
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How to Be a Copywriting Genius: The Brilliantly Sneaky Trick You Must Learn
Posted by digitalsmash under StrategyFrom http://www.copyblogger.com 6070 days ago
Made Hot by: on April 16, 2008 7:03 pm
Are your readers doing what you want them to do? Find out how to brilliantly call-to-action and get customers to do what you want on your website and beyond!
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Marketing Innovation - How to Make a Lasting Impression
Posted by digitalsmash under MarketingFrom http://www.betterforbusiness.com 6070 days ago
Made Hot by: on April 16, 2008 7:05 pm
Stand out from your Competiton! How to Become a Marketing Innovator, Increase Visability, and Make a Lasting Impression!
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