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When bulls get into china shops or chimpanzees explore kitchen pantries (seen mostly in old-fashioned, comedic silent films of the past century)..... Read More

Big Data is the IT Buzzword of 2012! But what is big data? What does it have to do with cloud computing? This article explains the most important concepts. Moreover, it includes industry experts´comments. Read More

When composing any piece of writing, whether it's ad copy, a blog post, or a news story, it can help to answer the 5 Ws (and How) of journalism. Read More

One way to evaluate your career is to consider what makes your job worth doing – or what a job worth doing would look like. Can you think of a reason to keep doing your job? Read More

Even if you fail to understand the "social" part of social media, there is another good reason not to schedule tweets. You might be saying something no longer valid. Here is an example of one of the worst scheduled tweets ever. Read More

Only 53% of companies have a formal social media policy, and 42% say "No" to any social media use, according to a recent article on Mashable (with the help from Payscale).It's shocking that barely half of the companies have a social media policy to help guide employees on proper conduct. Read More

Email marketing is still the best performing online marketing channel. But your strategy needs to evolve. Here are some email best practices that you can use. Read More

The Language of the leader (Rhetorical communication)

Rhetoric is the art of convincing another of the truth by means OTHER THAN THE FACTS

What other methods are there?

There are methods that appeal to the emotions:

This is the language of rhetoric.

Rhetorical language is:

• Em Read More

Customer touch points are any interactions and communications your business has with your customers during the life of your relationship with them. Read More

Trade shows help kick-start your success as a small business owner. Before wasting your money and attending a trade show, learn my useful tips first. Read More