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No blogger ever wants to allow any errors in their content. We do our best to have our articles and other content 100% error-free because we do not want to be viewed as some illiterate rednecks. While we know that allowing a single spelling error by accident does not make you an illiterate redneck, Read More

Too many companies believe that media coverage simply happens from reaching out to the media. The reality is there's a lot of grunt work that needs to happen behind the scenes. Read More

When the spreadsheet was invented in the late 1970s, it was a miracle. Suddenly, time-consuming tasks previously done on paper could be completed on a computer. We relied on the spreadsheet for decades, using it to set up contact databases, do our finances, and create reports.

But we live in mod Read More

Product packaging design acts as a gateway to the product you're selling, and it's often your first (and only) chance to make a strong positive impression. Here's how to get your product packaging right from the beginning. Read More

Your job as a writer is to make your subjects clear and interesting.

Assuming you aren’t working on the next Waiting for Godot, you’ll work to make sure your meaning is clear and easy to grasp. Read More

Lots of people are enamored with the idea of crowdfunding campaigns as a great way of raising money for their businesses, however, is it always the best option for you?
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No business is an island and entrepreneurs need to constantly be in touch with what is happening, not only in their immediate market, but where relevant, in associated markets as well Read More

Beginning in early 2017, the search engine giant has started "cracking down" on sites that lack an "Https://" in their url, damaging their search engine results page placement and highlighting the security shortfalls to a hyper-aware, tech-savvy audience of billions. Unfortunately, the path from a Read More

How to become a genuine and highly-connective networker, how to propel your career forward with each interaction (while doing the same for others), do’s and don’ts for getting responses from influencers in your industry, and how to regularly measure your performance in this area so it becomes a com Read More

Dawn Stratton has been in optometry for just about 23 years now. And when you ask her what those 23 years were like, she’ll say:

“A journey.”

A journey that, like for all optometrists, started with long, grueling years of optometry school. Read More