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The importance of Online Video Advertising for Business to portraying their messages and products online using creative videos and share them on social networks sites Read More

Using brand mantra as an anchor for small business advertising just might be the most critical step you will ever take in planning a long term advertising and marketing program. Many make the mistake of ignoring the creation of brand mantra thinking it is nothing but some unnecessary drama...
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By Mitch Ditkoff ▪ There are three things that continue to astound me about most organizations: The cro-magnon way performance reviews are done; the pitiful way brainstorm sessions are run and; the voo doo way decisions are made. What follows is an elaboration of the third -- 12 all-too-common phen Read More

I've been compiling a list of small business websites, and small business blogs for a few years. This list includes the usual suspects, like Brian Clark, Chris Brogan, Rieva Lesonsky, and Anita Campbell. (Who owns bizSugar.com) Read More

I have noticed a disturbing new trend when I follow people, maybe you have seen it? It goes like this…I find a new and interesting person and/or business to follow, not long after I click the “follow” button I receive a Direct Message of all things from this new person with a link to True Twit Val Read More

1776: British Forces went to war to defend their Empire. Clad, they were in bright redcoats which screamed "HIT ME" as they stood in the open.

Business in the 21st century is COMBAT. And modern-times demand modern methods. Failure to adapt can man a bloody outcome! Read More

You need to know how to determine brand positioning for small businesses before you even think about advertising. It is part of doing a brand architecture which I hope to discuss in the near future. For this post, let’s try to break down several ways on how to determine brand positioning for small. Read More

I think you should carry more insurance coverage than your used to because I've seen the look on a person's face when they learn difference between Replacement Cost and Actual Cash Value the hard way. Read More

Achieving success is really a very simple thing. It’s a three piece puzzle:

1) You need to be smarter than the competition.
2) You need to work absurdly hard for a really long time.
3) You need some dumb luck. Read More

Having a process that everyone adheres to and executes is what make professionals champions, be they in sports or sales. Having structure and metrics to drive success actually makes execution simpler. Read More