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Ken Kaufman spoke at BYU to two large Entrepreneur Lecture Series classes. Here are the ten take-aways he shared. Read More

Stories help build brand awareness, help in raising funding, and help in getting buy-in from execs. So why aren't more startups using them? Want to know how to effectively? Find out the greatest story teller of them all. Read More

Content is the key to a search spider’s heart. All YOU have to do is write it. But wait, don’t you also have a business to run? A job to do? And what if writing is just not your greatest talent? How are you going to keep the search engines happy and feed their insatiable appetite for new cont Read More

Social Media is not a website. It’s not something you set up and leave, just attracting traffic to it. I see it lots of times and feel it’s such a waste. Unfortunately it’s mainly because people don’t understand what to do with Twitter and Facebook. How many of us did when we first started? Read More

We know asking questions is important, otherwise how are you going to find out anything. This is particularly true when trying to find out more about your customers. When marketing your brand asking yourself the why questions is often overlooked.
Here are two ways to help your marketing. Read More

The key to creating an effective corporate culture using social media to generate profit and goodwill. Read More

Mobile users spend 1.4 times as many hours using social networking sites than reading and responding to e-mail, according to a recent study by research company TNS. On average, users spend 3.1 hours per week on social networks, versus 2.2 hours on e-mail. Read More

The idea of expecting excellence isn't new, nor is the premise that every leader should expect excellence from his or her team. Read More

Most salespeople believe that they have the greatest ability to sell during their final presentation. Simply put, they are wrong. It’s much earlier. Read More

"No whining!"

That was the opening message by CEO Clate Mask at an event last week in Las Vegas put on by the folks at Infusionsoft called "Conquer and Grow."

Clate took a no-nonsense approach to diffusing what he finds to be a theme by some in the small business community of being victims of Read More