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It all sounds easy to develop your key message, just work out why should customers do business with you, why aren’t they and your brand personality. The problem with this approach is that it is all about you and it is looking inside out instead of outside in. Two key areas you need to consider first are Read More

There's still time, just barely, to win a scholarship worth $200 allowing you to attend the Small Biz Social Media Summit June 5-6 in Hutchinson, Kansas. Decisions on the scholarship will be made May 21. (That's this Friday.) For details read the full post on the upcoming event in this post at Small Business Trends. There is also a link to information on how to simply make arrangements to attend the event. BizSugar.com is a media sponsor for the event, by the way. Hope you can take part Read More

Outstanding Northeast Ohio companies and impressive tech entrepreneurs in the region were at Cleveland's Corporate College Wednesday evening for the annual Best of Tech Awards, presented by NEOSA. I'm on the advisory board for bizSugar.com, the small business social networking... Read More

Great article on how businesses think that they should rely on only SEO for marketing. Stuart Crawford talks to the balance between online and offline as a means of driving your sales Read More

Last week, a few of us from SEOmoz attended WebShare’s Seminar for Success for Google Analytics and Google Website Optimizer training. All of us who attended have a decent grasp on GA but really wanted to get some advanced information and gain a better understanding of GA’s potential. Plus, actually getting trained on something is always helpful, even if you feel you know it well!.. Read More

Let’s take a look at a recent mobile-email cross channel program and analyze it from two different user experiences Read More

Is your website getting the care and nurturing it needs for success on the Web? If not, a team effort might be in order Read More

The economy is beginning to recover. Will you be caught with your business pants down? Here’s what you need to do to develop your own sales and marketing recovery strategy. Do it now! By the time you read about it in USA Today it will be too late Read More

Your local newspaper is full of great leads for sales, all you have to do is know how to look for them. Here are 8 tips you can use to use the newspaper to find possible sales leads Read More

Business planning for your blog can pay real dividends. Small business can really benefit from a blogging, but it needs to be planned and executed as carefully as any other aspect of business Read More