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Here are the leadership skills I immediately see were at play during this operation…the skills which helped the mission to be achieved, and as a leader, I strongly encourage you to study this mission and learn from the skills applied. Read More

Public relations is the hot potato of the marketing budget. Chief Financial Officers hate it, while salespeople and business development executives love it. The truth is the ROI of PR is very different than the ROI of advertising and no less valuable. But, because of the differences, it requires an Read More

"Ummmmm, hi, I’m Ben Lang, I’m working on MySchoolHelp, which is a platform where students can find and share notes from their high school.” That was the opening line of my first pitch in front of investors. As challenging as the process may have been, I can certainly say that it was one of the mos Read More

Nothing in life is guaranteed but as Benjamin Franklin famously said: "By failing to prepare, you are preparing to fail." By doing some preparation before you start your business you can prepare to succeed instead. Here are 10 things you can do BEFORE you start your business.

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The reason this is so challenging for leaders at all levels of experience is due to the risk involved with letting go. Because, one of the cardinal rules of delegation is that even though you are letting go of the process of achieving a certain objective, you are not letting go of the responsibilit Read More

31 Days to Build A better blog is an amazing book from Darren Rowse, the founder of Problogger.net. The book is a must one for both newbie and experienced bloggers, since it will help to revitalize your blog and turn it into a successful one just by giving you 31 tasks to follow. Read More

A few years ago it was common to hear the phrase “a website is vital for your business” from anyone discussing the value of the internet. Nowadays everyone seems to have got the point, but times have changed and it’s now search engine optimization that has become vital for a business. Read More

Despite the successes of humor in advertising, we don’t hear about implementing this strategy very much in internet marketing. If you’re not humorizing your blog or online business then you might be missing out on a load of unseen potential. Read More

For many who are passionate about creative writing, the concept of a "hobby" is basically thrown out of the window! So, here's what you need to do: define your goals. Read More

Brutal Efficiency. A diabolical plan. Willing workers. Cooperation from Industry.

It WAS a BUSINESS! Read More