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You may think that working for yourself is a dream come true, but it comes with a handful of downsides and pitfalls you'll want to watch out for. Here are a few of the worst so you know what to expect should you decide to adventure into the world of freelancing. Read More

You've been interacting with him for almost a week. You've been asking him lots of questions. Except he doesn't answer. Ever. That fact alone makes it really hard for you to sleep at night. You're confused; this "buying a franchise" thing has you a little nervous.. Read More

The power of music is immense. Devote two minutes to watching Wagner through the eyes and ears of Francis Coppola. It won him an Oscar, what can music do for you?
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Successful marketing of your brand depends on having customer profiles of your key customers. The more you know the easier it is to have strong relationships. Here are five tips to help you. Read More

If you are anything like me, you cannot stand stumbling across an egregious grammatical error while reading a blog post. These grammar mistakes almost jump off the page and scream to be fixed. I often feel compelled to write a terse, but respectful comment, outlining the importance of proper gramma Read More

Creating a Shit Storm or Polarizing your audience, are we looking at the next wave in marketing strategy. Creating controversy for the sake of it.
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Earl Q. Wadsworth is about to find out just how many of those Twitter, LinkedIn and Facebook connections really are his friends...and it ain't gonna be pretty! Read More

There is a lot that goes into starting a new business. Lots of big decisions, important planning and product development. In all of this important and time consuming work, one very important issue often gets missed. Have you seriously considered whether there is a market? Read More

Debt is often perceived negatively. Debt can be “evil”, “crippling” and an “unforgiving master”( the last one from the Google query “Debt is…”;). It can suggest a lack of sufficient cash flow and an inability to fulfil your funding requirements. It also an indication of increased risk, as if you Read More

You will face many choices when starting your business and assume many risks. One key choice is whether to go it alone or start a partnership. The answer is often "It depends on the partner". Read More