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Renewable energy by its nature is intermittent and requires spinning reserves to support the continuous demand on the grid. At present India strategies to use conventional power to act as spinning reserve as done by most countries in the world. Read More

Neuromarketing is the application of neuroscience to marketing. Neuromarketing includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements. In some cases, Read More

Once the customer pain points are identified, how long you take to address these points is what determines how effective your customer service is. Reduce customer response time by putting together a quick response mechanism. Test every activity involved in the customer handling process for its impo Read More

Data has become the new battlefield in today’s competitive business environment. More and more enterprises are leveraging Business Intelligence (BI) tools to combat data explosion and make sense out of it. Read More

ACE challenges B-School students to innovate, strategize and sample a diverse set of complex work challenges that are core to a typical workplace including Amazon. Read More

SMAC is a stack made of a variety of components. These components can operate as an integrated solution to deliver maximum business results. The discrete implementation of SMAC components has its own scope and benefits as compared to the overall stack. Information Security is a common concern for a Read More

When you aim to educate, engage and encourage immediate participation among your audience, interactive content tools reign supreme. Interactive content requires the audiences’ active engagement — more than solely reading or watching. In return for that engagement, viewers receive results they care Read More

Internal communication has undergone major changes with the rapid advancements in social and digital technologies. Start-ups – with their fresh perspectives and innovative approaches to business ideas – are more in tune with this adaptability to foster transparent communication within the organizat Read More

Today, investors are increasingly less impressed by size and more with revenues and profits. Scalability, one of the major attractions of the unicorn era (if that term can be used) can wait. Investors are now looking for the Cockroach, a business that builds itself slowly and steadily from the star Read More

The audiences of the new-age are starved for fresh ideas and are on the lookout for compelling content that is also powerful enough to please both heart and mind. To stay abreast the increasingly tactful competition, one has to get the right message across to the right target audience, at the righ Read More