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Unlike owned media (company website and blog) and paid media (banner ads, PPC campaigns and traditional offline advertising) earned media is content that your customer creates including Facebook Likes, comments and shares, repins on Pinterest, retweets, links to your site, customer testimonials and Read More

The Ultimate Guide To Facebook Advertising: Author Perry Marshall goes over numerous tips and tricks on effective ways to advertise on Facebook. In this segment, Perry talks about Right Angle Marketing. Read More

By Caron Beesley. So, you filed your small business tax return and are breathing a sigh of relief that tax season is finally over – only to find that the IRS has just dropped a letter in your mailbox.

Not all notices from the IRS indicate that an audit is coming your way. What if your Read More

‘Netnography’ is a term coined by Robert V. Kozinets (BBA, MBA, Ph.D.), an expert on social media, marketing research, innovation, and marketing strategy. The word “netnography” itself comes from “Internet” and “ethnography”. In essence, it is a set of techniques that adapt anthropological research Read More

If you're feeling overwhelmed and overworked, these simple time management tips can get you back on the right track. Read More

In this interview Kupersmith explains why he started Source Consulting, what he has learnt on the way, how he has gained such great leadership qualities and gives advice to other entrepreneurs who have a big idea. I was particularly interested to hear about the Greater Good Initiative he has set up Read More

With the unemployment rate still soaring throughout America, many recent college graduates as well as seasoned professionals have turned to entrepreneurial pursuits and freelance positions. Even of those who still have a job, running a “gig” on the side is pretty common these days. But this raises Read More

Are you a fan of Paper.li? If so, here is another fantastic tool that will allow you to create topical newspapers based on streams produced by Twitter Lists or Twitter search: The Tweeted Times!
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Do you want to jump out from being an employee and attempt to be your own boss? Here is a list of the pros and cons of running a home-based business. It will give you opportunity to be your own boss, but it has also some drawbacks. Read More

I received a frustrated email from a colleague the other day. He described a sales situation---he's selling a solution that creates a tremendous return for this customer. The return is about 4 times the investment -- a business case that seems compelling on the surface. But he's frustrated because Read More