BizSugar.com › Customer Service › WHO NEEDS THE CUSTOMER ANYWAY?

I learned a lesson at Harvard's Smaller Company Management Program that profoundly affected my business outlook.

Early one morning, a hundred top company executives gathered in an amphitheater for a class in marketing. The professor asked several of us what we sold in our respective businesses. One president said he sold hot air balloons; another, advertising; another, newspapers; another (myself), plastic coloring materials.