BizSugar.com › Sales › Dear Mr. Customer: I Try Hard To Be A Great Sales Professional......

Last week, I met with a sales team I’d been coaching on a large opportunity. For the most part, they were doing everything right. They had focused on identifying all the critical business impact, change management, and related issues facing the customer. They had presented a business based solution, presenting a sound business case, great implementation plan, and a compelling reason for the customer to take action.