Dissatisfaction is the key to creating and winning opportunities. Without it, it is impossible to create value for your dream client. Worse still, it leads to competing on price, an area that by itself almost never provides enough motivation and justification to change. Salespeople are better served by developing dissatisfaction
No Dissatisfaction, No Value. Instead, Commodity Pricing.
Posted by iannarino under SalesFrom http://thesalesblog.com 5092 days ago
Made Hot by: TonyJohnston_CNi on May 24, 2010 1:36 am
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