BizSugar.com › Sales › Selling Real Estate: Are You a Seller, or Just a Marketer?

Sending out your newsletter and your direct marketing pieces is marketing. Putting your picture on the bench at the bus stop is marketing. Sending out letters of introduction in a target neighborhood is marketing. Dropping off refrigerator magnets with your phone number is marketing. But talking to a prospect at an open house is selling. Cold calling is selling. Knocking on the door of