BizSugar.com › Sales › Why is a Sales Pipeline Vital to Your Cash Flow?

When many small business owners hear the word sales, or come across a discussion of how to increase their conversion rates, they automatically tune out. But the truth is that sales are what allow a small business to keep operating, and unless owners master the art, they’ll never be able to take their businesses to the next level. One of the best ways to get a grip on sales is with a sales pipeline.