Changing the label does not change the deed. If you are leading with a value proposition, you are pitching. Why not use your inherent value to drive a buying conversation instead?
Why "Value Propositions" Are Useless
Posted by SellBetter under SalesFrom http://www.sellbetter.ca 3762 days ago
Made Hot by: PMVirtual on January 12, 2014 6:11 am
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