In 1962 the book “Diffusions of Innovations” came out. It was a phrase coined by communications professor Everett Rogers to explain how, why, and at what rate new ideas and technology is spread through cultures. Rogers explained in his book that four main elements are responsible for spreading a new idea – the innovation, time, communication channels, and a social system.
What Type of Innovator Are You? - Creative Innovation Group Creative Innovation Group
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From http://www.creativeinnovationgroup.com 3029 days ago
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