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This is the final in my recent series of blogs inspired by discussions at the recent Buy Yorkshire conference organised by Yorkshire Mafia.

Read the others here:

Buy Yorkshire: Yorkshire Mafia Annual Conference 2013 – Day One
Buy Yorkshire: Yorkshire Mafia Annual Conference 2013 – Day Two
How to Listen with Social Media: Talk by Rob Wilmot at Yorkshire Mafia 2013 ‘Buy Yorkshire’ Conference
How to Get the Most out of Conferences using Social Media

On day two of the conference, I booked in for the ‘Hire, Market and Sell with LinkedIn’talk by Chris Brown, senior manager at LinkedIn.